Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive – René Saavedra – to head their campaign. With limited resources and under the constant scrutiny of the despot’s watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression.









Film information

Genre: ,
Starring: , , , , , , , , , , , , , , , , , , , , , , , ,
Release date: Feb 15, 2013
MPAA rating: Rated R for language
Official website:
Runtime: 118 min
Movie Reviews:
  • 100
    Chicago Tribune - by Michael Phillips
    No succeeds, wonderfully, because it knows how to sell itself. It is cool, witty, technically dazzling in a low-key and convincing way. more

  • 100
    Chicago Sun-Times - by Omer M. Mozaffar
    The film becomes a sort of boxing match, getting more intense with each round, building to an exciting finish. more

  • 100
    Entertainment Weekly - by Lisa Schwarzbaum
    The movie — the third in a trilogy of powerful political dramas from Larraín, including "Tony Manero" and "Post Mortem" — uses period detail, archival footage, and '80s-era technology to create an excellently authentic, bleached, crummy-looking document of a great democratic accomplishment. more

  • 100
    Time Out New York - by Joshua Rothkopf
    The essential thrust here is both knowing and undeniable: No is pitched at the pivot point when the image makers were brazen enough to push ideology to the side. Considering how high the stakes were, it’s amazing they almost didn’t get the gig. more

  • 90
    Slate - by Dana Stevens
    It’s the rare political satire that can sound the depths of irony as No does and still end on a note of ambivalent hope. more

  • 90
    The New Yorker - by Anthony Lane
    The best movie ever made about Chilean plebiscites, NO thoroughly deserves its Oscar nomination for Best Foreign Film. more

  • 90
    Wall Street Journal - by Joe Morgenstern
    Like "Argo" or "Zero Dark Thirty," the film dramatizes a fertile subject — in this instance, the language of advertising in modern politics. more

  • 90 - by Andrew O'Hehir
    A troubling, exhilarating and ingeniously realized film that’s part stirring political drama and part devilish media satire. more

  • 90
    Los Angeles Times - by Kenneth Turan
    Even if No is not the whole truth — and no film is — its pungent dialogue and involving characters tell a delicious and very pertinent tale. And the messages it delivers, its thoughts on the workings of democracy and the intricacies of personality, are just as valuable and entertaining — maybe even more so. more

  • 90
    The New York Times - by Manohla Dargis
    Marshall McLuhan called advertising the greatest art form of the 20th century. In No, Pablo Larraín’s sly, smart, fictionalized tale about the art of the sell during a fraught period in Chilean history, advertising isn’t only an art; it’s also a way of life. ...

  • 88
    Philadelphia Inquirer - by Steven Rea
    A political drama, a personal drama, a sharp-eyed study of how the media manipulate us from all sides, No reels and ricochets with emotional force. more

  • 88
    Boston Globe - by Ty Burr
    No is a comedy, but of a dangerous sort. Its eyes are open and the laughs tend to stick in your throat. more

  • 88
    Rolling Stone - by Peter Travers
    No grabs you hard, no mercy, and keeps you riveted. more

  • 88
    USA Today - by Claudia Puig
    For anyone fascinated by the political process and the powers of persuasive advertising, No is a resounding yes. more

  • 83 - by Stephanie Zacharek
    No is anything but a somber political tract; it’s a little bit of a thriller, and more than a little bit of a comedy. more

  • 83
    The A.V. Club - by Mike D Angelo
    The result is the most unexpectedly riotous comedy in years — one with more bite than usual. more

  • 80
    The Hollywood Reporter - by David Rooney
    Anchored by an admirably measured performance from Gael Garcia Bernal as the maverick advertising ace who spearheaded the winning campaign, the quietly impassioned film seems a natural for intelligent arthouse audiences. more

  • 80
    Total Film - by Neil Smith
    “We have to find a product that’s appealing to people!” says Garcia Bernal at one point. And that’s just what Larraín’s created with this Latin spin on "Mad Men." more

  • 80
    Empire - by Philip Wilding
    Initially jarring, the video aesthetic blends beautifully with period footage to give a smart depiction of a nation in transition. A well-deserved Oscar nominee. more

  • 75
    Washington Post - by Ann Hornaday
    No isn’t nearly as definitive or declarative as its title: It leaves viewers wondering whether they should cheer, shrug or shake their heads. more

  • 75
    San Francisco Chronicle - by Mick LaSalle
    Bernal is quite good as the young media specialist - it's always surprising to see how strong a presence he is in his Spanish-language films and how he all-but disappears in his American films. Is it a matter of the roles or the language? The jury is still out. more

  • 75
    Movie Nation - by Roger Moore
    Here’s a fascinating piece of history that escaped much of the world’s notice, when it happened back in 1988. more

  • 75
    Christian Science Monitor - by Peter Rainer
    The tone of uplift is earned. Larraín’s unarguable point is that, in politics, if we wait for good to issue only from the pure in heart, we will be waiting a very long time. more

  • 75
    Slant Magazine - by R. Kurt Osenlund
    A singular biopic and a snapshot of a society renewed, No unaffectedly celebrates faith in democracy, and, surprisingly, truth in advertising. more

  • 70
    Village Voice - by Nick Pinkerton
    No uses the actual commercial material the opposition created for its anti-Pinochet campaign and—re-creating the behind-the-scenes filming—deftly appropriates mediated history for fiction. more

  • 70
    Variety - by Leslie Felperin
    After "Tony Manero" and "Post Mortem," his devastating portraits of how the Pinochet regime psychologically brutalized the people of Chile from 1973-90, Chilean helmer Pablo Larrain satisfyingly completes the trilogy with an affirmative victory for democracy in No. ...

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