Can This Year’s Most Unique Movie Marketing Help End Piracy?
By now you have most likley heard that the U.S House of Representatives has passed the controversial Intelligence Sharing and Protection Act (CISPA). Hacking collective Anonymous is boycotting by requesting an Internet blackout. This was when Stop Online Privacy Act (SOPA) and Protect IP Act (PIPA) drama was going around. These acts have not been issued but CISPA has been acted upon now making the Internet a crazy place with all these laws and rules to go by.
BitTorrent is taking this opportunity to promote his film. They are partnering with the distributor Cinedigm for the download of Colin Firth and Emily Blunt’s movie Arthur Newman. This is the first of six movies that the company will be helping promote. BitTorrent guests will be allowed to watch the first seven minutes of the movie when they download it. Only before its release which is on Friday.
“We view this as an opportunity to connect content creators with their fans,” says BitTorrents’s VP of marketing. “This isn’t technology against content creators. It’s an example of technology and content creators working together to figure out how we can help both of our businesses grow,” Cinedigm’s chief marketing officer concluded.
The company wants to be free of their past reputation as a piracy network and begin to work with filmmakers that have tech-driven goals. Cinedigm has high hopes for the new partnership. “When you provide people with a legitimate alternative, more often than not they will take it. That’s what happened with iTunes.”